How to promote your business locally

Local marketing starts here. Learn how to attract local customers to your small business by promoting through the right channels and utilizing the best tools.
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Local Marketing

Our latest resources on local marketing tactics to capture more attention from your locale.
Google Business Profile
Get your local business on the (Google) map and get more customers in your doors.
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Local SEO Audits
A how-to guide on assessing and improving your local SEO performance.
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Local Advertising
Here's a list of many of the channels local businesses should be considering.
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Local SEO for Dentists
How do you compete a business that has a 1,000 reviews? Do what dentists do.
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SEO 101

New is SEO? Read our 4-part series on SEO fundamentals that all small businesses should know. We focus on the highest ROI best practices for lean teams that are resource constrained.

PART 1: Content

We'll start with the basics of how search engines work, what keywords are, and the most important on-page SEO factors.

PART 2: User Experience

Google rewards pages that promote good UX, from a click on the search result listing to the destination page. Pagespeed, accurate meta tags and mobile friendliness are all ranking factors that businesses ca control.

PART 3: Authority

Build your domain authority through quality backlinks, an off-page SEO tactic that can take considerably more work but can be highly effective if done right.

PART 4: Technical SEO

Avoid the mistakes that prevent your site from getting crawled or indexed well. Plus some suggestions on tracking your SEO performance.

More on SEO

Here are resources for more advanced SEO strategies and use cases.

SEO Rich Text

SEO rich text goes beyond just keyword targeting. It involves enriching your content to improve quality and readability, and enhancing the SERP listing to increase CTR.

SEO Teardown: Karat Financial

Breaking down real-life website, Trykarat.com, to show you how they can improve their SEO.

Changing Domains? Preserve Your SEO

Changing a domain name is a type of site migration. Poor site migrations can hurt your SEO performance. But if well prepared for, they can improve your organic visibility and traffic.

SEO Terms

Digital Marketing for Small Businesses

Marketing strategies have evolved to meet the audiences in increasingly more social platforms, communities and channels for consuming content. Explore below for techniques to help your business thrive, engage target audiences, and drive marketing funnel conversions.

Digital Marketing for Startups

Here are 6 simple and effective strategies to help startups get started with digital marketing.

Why Do I Need a Website?

Depending on your business, it might not be needed as much as you think, but it can help if you have the resources to put into it.

9 Website Solutions

How do you create compelling presentations that wow your colleagues and impress your managers?

Newsletter vs Blog

Which is best for your business? Here's our take on the two.

The Anatomy of a Home Page (SaaS)

How to bring together the value proposition, headlines, navigation, product demos, and CTA into one seamless experience.

Choosing Your Brand's Colors

Need some color inspo for your brand? 🎨 Here are a few color tools to find your color palette.

Article Ideation

How do you create compelling presentations that wow your colleagues and impress your managers?

Is YouTube Social Media?

What are the defining features of social media, and does YouTube tick the boxes to qualify as a social media platform?

Digital Marketing Terms