LinkedIn Post

Posts made and shared through LinkedIn are shown throughout a LinkedIn feed. LinkedIn allows the user to choose the visibility of their post with the options being anyone, connections only, and group. As of the release of this webpage, a LinkedIn post may include text (with a 3000 character limit), images, videos, links, and hashtags. You can find updated LinkedIn post limitations here.

LinkedIn is a popular social media platform geared towards a more professional setting where individuals may network and post more career-related content. LinkedIn is crucial social media platform for both businesses and individuals to expand their network. Having a LinkedIn platform allows you to create posts that may expand your audience and attract attention to yourself or your business.

Why Should You Make LinkedIn posts:

• Display your capabilities: Allow your expertise and accomplishments to be known to future employers/employees
• Research the competitive landscape: LinkedIn allows their users to gain insight on their desired industry
• Expand your Network: Having a platform where people can have a profession online presence allows for connections to be made and people to be given a vessel they can message and find professional opportunities
• Build trust and credibility: LinkedIn posts allow you to reach out to new audiences through reposts, shares, and engagement.
• Increase visibility: LinkedIn posts are a great way to expand your target audience and reach out to more people within their feed
• Foster stronger communication: LinkedIn posts can help network and connect with others on a platform where you can stay connected and easily message others
• Develop Professional groups: There are different professional groups within LinkedIn where people can find other professionals with similar interests and find the right business for you.

LinkedIn is a social media platform most similar to posting a status update on Facebook or posting a tweet on X, formally known as Twitter; however*,* LinkedIn fosters a more professional atmosphere. Unlike other social media platforms where the user’s audience tends to be their friends/family members with a more informal setting, the target audience for LinkedIn users are guided towards a more professional connection, where the users are seeking for networking opportunities and meeting other professionals and businesses.

Why Use LinkedIn?

LinkedIn provides a platform for users to have an established professional online presence. LinkedIn allows businesses and individuals to build networks and find work or talent. LinkedIn has a built in messaging system which allows users to connect through LinkedIn directly. LinkedIn scopes beyond average social media platforms as using their tools such as LinkedIn posts to grow businesses, strengthen credibility, exhibit their expertise and skills, build strong relationships with potential clients and partners.

Posting Anonymously

It is possible for LinkedIn users to post and make semi-anonymous postings, depending on job description as there is a bare minimum information that the user must include. It is also possible to post on LinkedIn without an account, however it is not encouraged as it makes it more difficult to outreach and trust the user who published the anonymous post.

Ways to Engage more activity to your posts

Post engagement and higher visibility is the goal of a LinkedIn post. Most successful posts contain the following:

• Hooks to capture the attention of their audience and to stand out on their feed
• Sentences should be short and concise, LinkedIn posts that are too wordy are not as successful as posts that get straight to the point and are easy to read.
• Readability is very important, the text should be formatted in a way to retain the attention of their audience while allowing their content to be consumed easily
• Using bullet points is a helpful way to keep your post short and is easier for the audience to navigate their way through the post
• Using emojis and hashtags in LinkedIn posts is encouraged as it boosts engagement and has potential to increase visibility, thus reaching a greater audience
• Users are encouraged to post 2-3 times weekly to maximize visibility through LinkedIn’s feed

How to Post

Posting on LinkedIn is very straightforward and simple. A LinkedIn post may be published on the LinkedIn mobile app or on the LinkedIn website. Simply click “Start a post” at the top of the homepage, then enter the post content in the appropriate field. The user may choose their visibility option to select who they want to share the post with, then click post. After the post is made, users may edit posts they’ve shared. Edits can be made by clicking the “More” icon in the upper right corner of the post they would like to change, they can select “Edit post” from the dropdown menu. Once they edit their post and are satisfied with their changes they can click save and their post should be changed.

Scheduling a post

LinkedIn posts may be scheduled to be published between an hour and three months in advance. Scheduled posts will be published with the default visibility setting made as the post was created. Users should check their settings before creating a scheduled post. Once a post is created and scheduled, users can’t edit the content of the post. Changes users can make once a post is scheduled is a rescheduled date and time or if needed, scheduled posts may be deleted before it is published.

Visibility Options

LinkedIn allows their users to decide who they want to allow their post to be visible towards. It should be noted that users can not change the visibility option of their post once it has been published. Another thing that users should be aware of is that every time a new visibility option is chosen, it will be selected as the default option. LinkedIn users should be aware of their default visibility option before publishing another post.

LinkedIn Subscriptions

While the Basic LinkedIn account is free to create, LinkedIn offers different subscription levels to allow their users to choose the package that best suits them. Different subscriptions offer different services and have prices that range from $29.99 USD - $835 USD.

Types of LinkedIn Accounts

Each subscription level offers different benefits at varying prices, each subscription level serves different purposes, whether the user is seeking for job opportunities or businesses looking to employ talented people. The different types of LinkedIn accounts and subscriptions are:

• Basic LinkedIn Account: Free account that anyone can make using their email
• LinkedIn Premium Career: $29.99 USD monthly, meant for individuals who are seeking to connect with jobs and other professionals
• LinkedIn Premium Business: $59.99 USD monthly, intended for businesses and managers
• LinkedIn Sales Navigator Core: $99.99 USD monthly
• LinkedIn Sales Navigator Advanced: $149.99 USD monthly
• LinkedIn Recruiter Lite: $170 USD monthly
• LinkedIn Recruiter Advanced: $835 USD monthly

Pricing are at the time of this writing and are up to date as of June 30, 2024.

Perks of LinkedIn Premium

The paid subscription of LinkedIn Premium allows the user to have access to the following benefits like having unlimited access to LinkedIn Learning which is an online learning platform intended to help users build and strengthen their skills alongside learning new ones. LinkedIn premium allows members to have access to who view their profile and directly message other users. Members are given access to AI tools which can improve productivity and help with tasks like drafting messages and posts, providing additional insight on job posts, and the writing assistant may help strengthen profiles, allowing the user to attract attention better than non-premium members. Other benefits and purposes of LinkedIn Premium are as follows:

• Premium Career subscription helps focus on getting hired from job postings and getting on the right track to guiding user’s to transcend their professional life.
• Premium Business subscription aims to aid in expanding businesses and provide detailed insights to further improve your business.
• Sales Navigator helps build your client roster and generate better leads to attract a stronger clientele.
• Recruiter Lite helps members search and attract talent

Receive personalized guidance from AI-powered coaching that may help your profile attract attention

Increase Your Profile Presence with Premium

Capitalizing on the benefits different subscription levels offer, users may find higher success with LinkedIn premium. On average, some premium LinkedIn members receive 4x more profile views and 14x more connections made compared to non-premium LinkedIn users (Source: LinkedIn 2024).

Overall LinkedIn posts are important for businesses to stand out and network to reach new audiences and maximize their brand visibility. As a more professional platform, LinkedIn is better for professional growth and allows for meaningful, deep connections. LinkedIn posts are easy to make and publish and could be the stepping stone for your business to grow.

Ways to get LinkedIn Premium for Free

There are two different ways users may temporarily access the LinkedIn Premium services for free:

1. Students who subscribe to Amazon Prime Student are eligible to receive 6 months of free LinkedIn Premium subscription
2. There is a 30 Day Free Trial for new LinkedIn Premium users