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Posts made and shared through LinkedIn are shown throughout a LinkedIn feed. LinkedIn allows the user to choose the visibility of their post with the options being anyone, connections only, and group. As of the release of this webpage, a LinkedIn post may include text (with a 3000 character limit), images, videos, links, and hashtags. You can find updated LinkedIn post limitations here.
LinkedIn is a popular social media platform geared towards a more professional setting where individuals may network and post more career-related content. LinkedIn is crucial social media platform for both businesses and individuals to expand their network. Having a LinkedIn platform allows you to create posts that may expand your audience and attract attention to yourself or your business.
Why Should You Make LinkedIn posts:
LinkedIn is a social media platform most similar to posting a status update on Facebook or posting a tweet on X, formally known as Twitter; however*,* LinkedIn fosters a more professional atmosphere. Unlike other social media platforms where the user’s audience tends to be their friends/family members with a more informal setting, the target audience for LinkedIn users are guided towards a more professional connection, where the users are seeking for networking opportunities and meeting other professionals and businesses.
LinkedIn provides a platform for users to have an established professional online presence. LinkedIn allows businesses and individuals to build networks and find work or talent. LinkedIn has a built in messaging system which allows users to connect through LinkedIn directly. LinkedIn scopes beyond average social media platforms as using their tools such as LinkedIn posts to grow businesses, strengthen credibility, exhibit their expertise and skills, build strong relationships with potential clients and partners.
Posting Anonymously
It is possible for LinkedIn users to post and make semi-anonymous postings, depending on job description as there is a bare minimum information that the user must include. It is also possible to post on LinkedIn without an account, however it is not encouraged as it makes it more difficult to outreach and trust the user who published the anonymous post.
Post engagement and higher visibility is the goal of a LinkedIn post. Most successful posts contain the following:
Posting on LinkedIn is very straightforward and simple. A LinkedIn post may be published on the LinkedIn mobile app or on the LinkedIn website. Simply click “Start a post” at the top of the homepage, then enter the post content in the appropriate field. The user may choose their visibility option to select who they want to share the post with, then click post. After the post is made, users may edit posts they’ve shared. Edits can be made by clicking the “More” icon in the upper right corner of the post they would like to change, they can select “Edit post” from the dropdown menu. Once they edit their post and are satisfied with their changes they can click save and their post should be changed.
Scheduling a post
LinkedIn posts may be scheduled to be published between an hour and three months in advance. Scheduled posts will be published with the default visibility setting made as the post was created. Users should check their settings before creating a scheduled post. Once a post is created and scheduled, users can’t edit the content of the post. Changes users can make once a post is scheduled is a rescheduled date and time or if needed, scheduled posts may be deleted before it is published.
Visibility Options
LinkedIn allows their users to decide who they want to allow their post to be visible towards. It should be noted that users can not change the visibility option of their post once it has been published. Another thing that users should be aware of is that every time a new visibility option is chosen, it will be selected as the default option. LinkedIn users should be aware of their default visibility option before publishing another post.
While the Basic LinkedIn account is free to create, LinkedIn offers different subscription levels to allow their users to choose the package that best suits them. Different subscriptions offer different services and have prices that range from $29.99 USD - $835 USD.
Each subscription level offers different benefits at varying prices, each subscription level serves different purposes, whether the user is seeking for job opportunities or businesses looking to employ talented people. The different types of LinkedIn accounts and subscriptions are:
Pricing are at the time of this writing and are up to date as of June 30, 2024.
The paid subscription of LinkedIn Premium allows the user to have access to the following benefits like having unlimited access to LinkedIn Learning which is an online learning platform intended to help users build and strengthen their skills alongside learning new ones. LinkedIn premium allows members to have access to who view their profile and directly message other users. Members are given access to AI tools which can improve productivity and help with tasks like drafting messages and posts, providing additional insight on job posts, and the writing assistant may help strengthen profiles, allowing the user to attract attention better than non-premium members. Other benefits and purposes of LinkedIn Premium are as follows:
Receive personalized guidance from AI-powered coaching that may help your profile attract attention
Capitalizing on the benefits different subscription levels offer, users may find higher success with LinkedIn premium. On average, some premium LinkedIn members receive 4x more profile views and 14x more connections made compared to non-premium LinkedIn users (Source: LinkedIn 2024).
Overall LinkedIn posts are important for businesses to stand out and network to reach new audiences and maximize their brand visibility. As a more professional platform, LinkedIn is better for professional growth and allows for meaningful, deep connections. LinkedIn posts are easy to make and publish and could be the stepping stone for your business to grow.
There are two different ways users may temporarily access the LinkedIn Premium services for free:
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