A great company has a great team behind
It starts with a conversation — you tell us where you are and what's keeping you up at night. From there, we work together to identify what actually matters at your stage and build a focused plan around it. Then we get to work. Not just advising from the sidelines, but executing alongside you every step of the way
The core values behind
our work
Principles forged from 30 years of building, scaling, and getting it done.
Operator Mindset
We don't just advise — we build alongside you. Every recommendation comes from founders who've held the same roles, faced the same fires, and made the same calls you're making now.
Built for the Long Game
We're not here for a quick engagement. We help you build systems, teams, and habits that compound over time — because the best businesses aren't sprinted, they're built.
Growth
From acquiring customers to raising capital, we focus on the levers that actually move the needle — with data, tools, and experience to back every decision.
Lean by Design
Resources are finite. We work with what you have, not what you wish you had. Smart, stage-appropriate strategy means nothing wasted and everything intentional.
Meet the founders
A lean, distributed team with 30 years of combined experience and one shared obsession with helping small businesses win.
Kim Le
Lead Finance at TrueNorth Technologies, a Sam-Altman backed startup. Served as Chief of Staff to the CEO at Envoy. Brings over a decade of professional experience, predominantly in strategic finance and business operations roles. Holds a Bachelor's degree in Mathematics and Management Science from MIT.
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Jennifer Chu
Led Marketing Functions at TrueNorth, Step.com, and uSell.com. SEO Expert serving Fortune 500 companies while at BrightEdge and QuinnStreet. Former Founder of Chu Shu, an e-commerce shoe liner brand featured on the NYTimes, Today Show.
Looking for more
We don't offer bookkeeping services. However we are experienced with working alongside your company's choice of accounting solution. Here are some we've worked with in the past.
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