Can I do advertising myself?
Yes, you can, but it may not be the best use of your time. While most ad platforms are designed to be user-friendly, advertising effectively involves mastering campaign setup, targeting, budget allocation, and performance tracking. Without the right expertise, your ads might not deliver the results you're hoping for, and you could end up spending more than necessary. This is why many business owners find it more efficient to hire professionals to manage their ad campaigns.
It’s time to hire help when your business is ready to grow beyond its current reach. If you've outgrown word-of-mouth and organic marketing, or if you're looking to scale quickly and efficiently, a professional can help maximize your advertising efforts. The growth stage is also when ad management becomes more complex—when you're juggling multiple campaigns across different platforms, need to optimize your strategy, or want to avoid costly mistakes.
Who should I hire for help?
There are three main options:
1 - Agencies: Agencies bring a wealth of experience and resources, making them ideal for businesses looking for comprehensive, hands-off management. However, they can be more expensive and less personalized.
2 - Freelancers: Freelancers tend to be more affordable than agencies, and you may get more flexibility and personalized service. However, results depend heavily on the freelancer’s skill and experience, and they may lack the breadth of services that an agency offers.
3 - In-House Team: If you're committed to long-term growth and have the budget, hiring in-house marketing experts provides you with direct control over your campaigns. This option is often more feasible for larger businesses.
Our team specializes in designing advertising services specifically for small businesses. We provide expert guidance tailored to your needs, ensuring that you don’t overspend or miss out on key opportunities. When hiring, look for experts who understand your industry, have a proven track record, and can show you case studies or references to back up their experience.
How much should I spend on advertising?
Your advertising budget depends on several factors, including your business goals, industry, and competition. A good starting point is to allocate 5-10% of your revenue toward advertising. You should also factor in the cost of acquiring a customer and how much a customer is worth to your business. As you get more data, you can adjust your budget based on which platforms are performing best and driving the most conversions.
How do I know if it's working?
Measuring your advertising’s success comes down to tracking conversions and key performance indicators (KPIs). Use tools like Google Analytics or platform-specific dashboards to track the following metrics:
- Conversion Rate: How many ad clicks result in a desired action, like a sale or lead.
- Cost per Acquisition (CPA): How much you're spending to acquire a customer.
- Return on Ad Spend (ROAS): The revenue generated for every dollar spent on ads.
- Click-through Rate (CTR): How often people click on your ad compared to how often they see it.Tracking these metrics will help you assess your campaign's effectiveness and make adjustments as needed.
