Keyword Search Volume

Keyword Search Volume means the numbers of times people search a specific keyword or phrase within a specific period of time which is usually measured in months. Indeed, it is one of the key indicators in digital marketing and SEO, which allows marketers to determine the level of interest in certain terms from users. Using data obtained from keyword search volume analysis, businesses can find out what new content could be created to target a certain theme, how their site can be made more relevant to specific searches, and overall increase their visibility and traffic.

• Keyword Search Volume: Measures the number of searches for a specific keyword within a given timeframe, usually monthly.
• SEO Importance: Supports making decisions about which keywords might be good targets to aim at, in terms of the traffic the site is likely to get and the actual revenue it can bring in.
• Balancing Act: High search volume keywords attract more traffic but have higher competition; long-tail keywords have less competition and more targeted traffic.
• Seasonal Trends: Cycles of scoping can prove to be quite volatile because search volumes tend to vary according to seasons and trends, thus, it helps much to strike when the iron is hot.
• Opportunity Identification: Engage in keyword research to identify fresh keywords to add to your research and relate new ways to current content.

Understanding Keyword Search Volume

Keyword Search volume can be basically defined as the total number of instances that a particular keyword is typed by the users within a period of one month. Many digital marketers consider it as one of the most important indicators as it shows the potential of a particular website and search queries to attract traffic. Google's search engine processes over 8.5 billion searches per day. Huge volumes of search requests show the great opportunity for any corporation to target more customers by using keywords intelligently as well as other techniques.

Importance in SEO Strategy. Adding in search volumes can guide SEO professionals on which terms they should pay more attention to in order to get higher ROI. Marketers use search volumes to make better decisions about what kind of content should be created or promoted through advertising campaigns and other marketing activities. High traffic keywords are generally lengthy phrases and/or question-based and while they can generate a lot of traffic they also attract a lot of competition. On the other hand, low search volume keywords will have low traffic but are relatively easier to optimize for. Not only does region, language, and season affect how many people look things up online, but that all creates an interesting situation for marketers to research on.

Seasonal and Trend-Based Variations. People use different keywords in search engines depending on the seasons and what is trending at any given time. Keywords usually associated with national holidays, celebrations, or even specific days of the month usually experience high search volumes at certain times of the year. Being updated about such trends while including them in your SEO strategy may enable you to benefit from boosts in demand during such short term periods thereby increasing traffic when it spikes particularly during busy hours.

How to Utilize Search Volume Data

Before determining how to use search volume data is gathering the information on search volume data. Here are some top brand name software in the industry that help provide marketers the data and tools on search volume at relatively affordable prices:

• Google Keyword Planner, which is free
• SEMRush, pricing starts at $139.50 per month
• Ahrefs, pricing starts at $129 per month

Note that pricing for both products can get quite expensive for larger teams needing more capabilities. Pricing is accurate at the time of this writing.

From there, there are many ways to incorporate information on keyword search volume into a business' ongoing marketing strategy.

• Continuous Monitoring: It is critical to monitor keyword searches to update information about trends and changes in users’ behavior.
• Adjusting Strategies: Use the data to update the content, modify an SEO strategy or improve a marketing campaign.
• Uncovering New Opportunities: Determine the new trends and other keywords that can be used in the bid to get more traffic.
• Refining Existing Content: To retain the ranking, reinvent and enhance the existing content when there is a shift in search trends.

Staying Competitive. Content must also be updated to meet the existing users’ interests and the general SE/ME trends to stay relevant within the market.