Paid Search, also known as Search Engine Marketing (SEM), involves bidding on keywords so that ads appear at the top of search engine results pages (SERPs) when users search for those terms.
See Search Engine Marketing (SEM) for the definition of Paid Search.
See Search Engine Marketing (SEM) for the key takeaways of Paid Search.
See Search Engine Marketing (SEM) for additional information on Paid Search.
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