Being a founder is hard. Dealing with layoffs as a founder is even harder. Layoffs are sometimes inevitable for startups and small businesses. Layoffs are a correction for a past mistake from leadership. Because of the unpredictable nature of starting a business, it's almost a given some mistakes will be made and sometimes those mistakes are in how the organization has hired.
A website facelift is a common project in budding businesses. It’s an opportunity to show off new products or services that are launching or to update the messaging and content to be reach the target audience. Although website redesigns can help give a website a new facelift, if not well executed, a website redesign can kill a website’s organic traffic.
This is part two in our existential crisis (or mid-life crisis) on: to blog or not to blog? The first part was written by Jenn from an SEO expert’s perspective. This is written from my perspective: can we win with and in blogging?
Where should one invest their written content? Substack is all the rage now, but blogs have historically been the go-to for a long-term search play. Doing both can spread you thin, so which do you choose?
Hi! This is Sarah, the Gen Z intern. It can be overwhelming with all the social media platforms and understanding what content you should post on which platform. I’m here to provide a brief overview of all the essential social media platforms to help you understand, network, and promote your business.
But first, what is social media? What are the defining features of social media, and does YouTube tick the boxes to qualify as a social media platform?
A good local advertising strategy should consider local SEO, community building, referral marketing, paid ads, and offline channels. Here are 6 local advertising tactics for small businesses.
Life can feel like a giant jigsaw puzzle. Do you start with the edge pieces first? Or do you assemble random pieces? Here are some ways to help you find the missing pieces.
Whether blog posts, personal essays, or Op-Eds, articles are a great way to break into the writing industry, develop a portfolio to showcase your skills, and generate more business. But with the rise of freelance writers—driven by the post-pandemic surge in remote work and AI—how do you create high-quality, unique content?
Starting a business involves navigating various legal structures and requirements. For many small business owners and startups, the question arises, "Is an LLC a business license?" This blog will break down the differences, benefits, and steps to forming an LLC, and clarify whether you need a business license along with it.
Dentistry is highly competitive, and dentists tend to be savvy marketers. If you have your own dental practice, you must implement local SEO best practices to be found by your local audience.
If your business has a physical location, local SEO audits are critical in getting discovered by people in your geographic region. Here, we go over the ranking factors to improve your visibility in Google Maps and Google Search.
Google Business Profiles are easy, effective and free for generating organic visits. All small businesses who meet their in-person must absolutley have one. To maximize organic visits to your GBP, pay attention to these fields.
SEO rich text goes beyond just keyword targeting. It involves enriching your content to improve quality and readability, and enhancing the SERP listing to increase CTR.
Changing a domain name is a type of site migration. Poor site migrations can hurt your SEO performance. But if well prepared for, they can improve your organic visibility and traffic.
Meet 3 mom business owners and learn their productivity hacks for juggling an infinite number of home and business priorities. “Being a mom with a finite amount of time helps me focus. I am efficient because I do not have a choice not to be." - says Addie Gundry, CEO of Pluie.
A good bank setup for your business will help your business thrive. Whether to collect customer payments, prepare taxes, or earn money on idle cash, it can pay dividends (literally).
Startup equity isn't just for founders, employees, and investors. Consultants and entrepreneurs working with start-ups can get an equity stake and more potential upside too.
Are you done with the corporate ladder? Pivot into board-like roles to keep advancing your career while finding more time and space for balance in your life.
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