Jennifer Chu

Co-Founder & Fractional CMO
Technical Growth Marketer | Advertising & SEO

Hi! I'm Jenn Chu. Or Jennifer Chu. Depending on when I may have first met you, you'd get a different name from me, but I go by both. My husband and I live in NYC, and we have a five year old girl who's got big boy energy and loves her some pink.

I've been in tech for much of my professional career, mostly in Head of Growth and Marketing roles. I'm like a Jack of All Trades Master of None, though lately I have been spending most of my time on content and SEO as we build LeHerring. I once started a company that manufactured and sold shoe liners for women who wear shoes without socks. The product was featured on the Today Show, NYTimes and TimeOut Magazine, and my #1 customer was former California AG and now VP Kamala Harris.

These days, I have been really into helping small businesses. Most don't have the basic know-how to market their businesses in an effective and lean way. Small changes can make a big difference in helping owners succeed.

Client and Career Experience
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Articles from Jennifer Chu

Startups

How to set up Leads Tracking on Google Ads

This guide focuses on optimizing ads for quality leads and walks through setting up lead conversion tracking for Google Ads, ensuring that you have the tools in place to track user actions and improve your campaign performances.
Jennifer Chu
November 17, 2024
Startups

Google Ads Competitor Analysis and Tools

Do you know your competitors paid ad strategies? Here are a few tools to research ad formats, taglines, keywords, and ad spend by by competitors.
Jennifer Chu
October 16, 2024
Startups

Blog vs Newsletter

Where should one invest their written content? Substack is all the rage now, but blogs have historically been the go-to for a long-term search play. Doing both can spread you thin, so which do you choose?
Jennifer Chu
August 22, 2024
Startups

Best Local Advertising for Small Business

A good local advertising strategy should consider local SEO, community building, referral marketing, paid ads, and offline channels. Here are 6 local advertising tactics for small businesses.
Jennifer Chu
August 1, 2024
Startups

Local SEO for Dentists: How to Get More Patients

Dentistry is highly competitive, and dentists tend to be savvy marketers. If you have your own dental practice, you must implement local SEO best practices to be found by your local audience.
Jennifer Chu
July 12, 2024
Startups

Local SEO Audits for Small Businesses

If your business has a physical location, local SEO audits are critical in getting discovered by people in your geographic region. Here, we go over the ranking factors to improve your visibility in Google Maps and Google Search.
Jennifer Chu
July 10, 2024
Startups

Generate Organic Visits for Google Business Profile

Google Business Profiles are easy, effective and free for generating organic visits. All small businesses who meet their in-person must absolutley have one. To maximize organic visits to your GBP, pay attention to these fields.
Jennifer Chu
July 8, 2024
Startups

SEO Rich Text - Beyond Just Keywords

SEO rich text goes beyond just keyword targeting. It involves enriching your content to improve quality and readability, and enhancing the SERP listing to increase CTR.
Jennifer Chu
July 5, 2024
Startups

How to Change Domain Name and Preserve SEO

Changing a domain name is a type of site migration. Poor site migrations can hurt your SEO performance. But if well prepared for, they can improve your organic visibility and traffic.
Jennifer Chu
June 19, 2024
Mom Boss

9 Mom-Owned Businesses in NYC

Check out these 9 Mom Bosses in NYC. They started their businesses by identifying a niche or finding a different way to solve a problem, and now their businesses are thriving.
Jennifer Chu
May 1, 2024
Startups

Decision Tree Analysis for Decision-Making

Decision fatigue is real, particularly for founders and CEOs. One way to simplify the decision making process and add objectivity and discipline is through decision tree analysis -- a visual map with mathematical vales to evaluate your choices.
Jennifer Chu
April 29, 2024
Personal Finance

Investment Bags: Are They Worth It?

Are quota bags like the Hermès really investment pieces? What is the real ROI, after accounting for selling fees and quota spend? How does the return compare with other more traditional investment routes?
Jennifer Chu
April 19, 2024
Personal Finance

HSA vs PPO: Which Should You Choose?

Technically, it's HDHP vs PPO, but HSA seems to be a more widely recognized (and searched on) term. This article walks through examples, with numbers, on how HDHP with HSA compares with PPO for different scenarios and medical needs.
Jennifer Chu
April 8, 2024
Freelancers

Why Do I Need a Website

How necessary is a website? It might not be needed as much as you think, but it can help if you have the resources to put into it.
Jennifer Chu
April 2, 2024
Startups

Business Startup Checklist

Most startups fail, but we can mitigate those reasons with proper planning and following a checklist. We've outlined the fundamental steps to take before you start throwing a ton of money at your venture.
Jennifer Chu
March 27, 2024
Personal Finance

Dollar Cost Averaging vs Lump Sum: Which is Best

Dollar cost averaging and lump sum investing are two different approaches to building wealth. Ultimately, the decision between the two comes down to your risk tolerance, time horizon, and market perspective.
Jennifer Chu
March 23, 2024
Freelancers

How to Find Article Ideas

Creating fresh and engaging content consistently can be a daunting task for entrepreneurs and small business owners. Yet the value of content creation for cultivating your brand cannot be overstated. This blog post aims to guide you through the strategies that will help you generate an reservoir of ideas for your content calendar.
Jennifer Chu
March 20, 2024
Personal Finance

Compound Interest Rates: A Wealth-Builder's Best Friend

The compound effects of interest rates can lead to exponential growth of wealth. We’ll kick off with an in-depth look at how compound interest functions, why it outshines simple interest, how to get the most out compound interest, and use examples to really hammer home the concept.
Jennifer Chu
March 15, 2024
Personal Finance

Pay Off Mortgage or Invest

Is it better to pay down your mortgage faster or put that cash toward an investment account? It depends on your loan interest rate, the return rate you think you can get on investments, and your risk tolerance. Let's get specific and walk through the math.
Jennifer Chu
March 10, 2024
Freelancers

SEO 101: Part 4 (Technical SEO)

Our last part of the SEO 101 series - technical SEO. We'll go into the things that prevent your site from getting crawled or indexed well, but not too deep that you can't action on it. Plus some suggestions on tracking your SEO performance.
Jennifer Chu
March 7, 2024
Freelancers

SEO 101: Part 3 (Authority)

Domain authority is a critical pillar of SEO success. The best way to build your domain authority is through quality backlinks, an off page SEO tactic that can take considerably more work but can be highly effective if done right.
Jennifer Chu
February 19, 2024
Freelancers

How to Sell Digital Products

Which platform is best for selling your digital products? Options include e-commerce marketplaces (Amazon, Etsy), your own e-commerce website (Shopify), and your own social media shop (Stan Store). We'll examine the pros and cons of each.
Jennifer Chu
February 8, 2024
Freelancers

How to Choose a Color Palette For Your Brand

Need some color inspo for your brand? 🎨 Here are a few color tools to find your color palette. Unlock your creativity and start choosing colors that are right for audience.
Jennifer Chu
February 6, 2024
Freelancers

SEO 101: Part 2 (UX)

Google rewards pages that promote a good user experience from a click on the search results to the destination page. Pagespeed, accurate title and meta tags and mobile friendliness are all ranking factors that we have the power to optimize on.
Jennifer Chu
February 5, 2024
Freelancers

SEO 101: Part 1 (Content)

SEO what? This is the first of article of a series that will walk beginners through the most important SEO fundamentals and give you simple, actionable steps you can take to bring more organic visibility to your site.
Jennifer Chu
January 29, 2024
Startups

Create or Update Intercom Leads from Webflow Forms

Learn how to easily send Webflow form submissions directly to Intercom as leads.
Jennifer Chu
January 15, 2024