This is part two in our existential crisis (or mid-life crisis) on: to blog or not to blog? The first part was written by Jenn from an SEO expert’s perspective. This is written from my perspective: can we win with and in blogging?
Hi! This is Sarah, the Gen Z intern. It can be overwhelming with all the social media platforms and understanding what content you should post on which platform. I’m here to provide a brief overview of all the essential social media platforms to help you understand, network, and promote your business.
But first, what is social media? What are the defining features of social media, and does YouTube tick the boxes to qualify as a social media platform?
Life can feel like a giant jigsaw puzzle. Do you start with the edge pieces first? Or do you assemble random pieces? Here are some ways to help you find the missing pieces.
Whether blog posts, personal essays, or Op-Eds, articles are a great way to break into the writing industry, develop a portfolio to showcase your skills, and generate more business. But with the rise of freelance writers—driven by the post-pandemic surge in remote work and AI—how do you create high-quality, unique content?
Startup equity isn't just for founders, employees, and investors. Consultants and entrepreneurs working with start-ups can get an equity stake and more potential upside too.
Are you done with the corporate ladder? Pivot into board-like roles to keep advancing your career while finding more time and space for balance in your life.
As solopreneurs, freelancers, and independent contractors, we’re running one-woman shows. How do you find and cultivate mentors to support your growth? What are the best practices of a mentor-mentee relationship?
As an independent contractor, how you bill your clients is a pivotal business decision that impacts your bottom line. The two most common ways to charge are either by the hour or by the project. Which one is the right one to choose?
Building off of How to Get Clients (Part 1), Part 2 of this article series is written by Freelance Copywriter and Content Creator, Maddie McElhenny. She shares her five most effective strategies to landing client opportunities.
When you work at your job, your title is assigned to you. When you work for yourself, you can have many names. How you are perceived depends on how you present and brand yourself to answer the question: “What do you do?”
There’s a shining ray of hope across the globe, in spite of rising geopolitical tensions, where entertainment continues to cross-pollinate, multi-directionally. As more people share more ideas across more cultures, entrepreneurs can target larger pools and pockets of audiences by still remaining true to themselves or their product.
Most people who decide to become solopreneurs suddenly lose the safety net of the “employee” classification. From business structure to tax classification, the options available to business owners are just as plentiful as they are confusing. Do-overs are cumbersome, expensive, and time-consuming. Avoiding issues at the start allows you to focus on building your business.
Creating fresh and engaging content consistently can be a daunting task for entrepreneurs and small business owners. Yet the value of content creation for cultivating your brand cannot be overstated. This blog post aims to guide you through the strategies that will help you generate an reservoir of ideas for your content calendar.
Leverage Jasper for your business. Jasper is an AI writing assistant, designed to serve the particular use cases of companies, marketers, and content creators to write in consistent brand voice(s) with out of the box templates for various use cases.
It's a dream for many professionals – striking out on your own. The bedrock of independent consulting is a confluence of technical mastery, extensive networking, and perceptive judgment. By laying this groundwork, you'll be better poised to tackle the dynamic and competitive world of independent consulting.
Have you had a client say your pricing is too high? The best consultants don't back down on their rates; and they back up their rates with sound rationale. Learning how to professionally and directly have frank conversations about your rates and pricing is a critical component of long-term success as a consultant.
Our last part of the SEO 101 series - technical SEO. We'll go into the things that prevent your site from getting crawled or indexed well, but not too deep that you can't action on it. Plus some suggestions on tracking your SEO performance.
Do you know how to find leads for your business? As a freelancer, you are your own, one-person business. Big companies have entire departments dedicated to marketing and sales to sell their product and services, you have only yourself. Finding leads and closing deals is a core competency in order to stay in business. Find out what we got wrong and what we got right to land leads ourselves.
Not setting clear boundaries, such as with time availability and scopes of work, is a common mistake for rookie consultants. This can lead to poor client experiences and burnout for the freelancer. Learn from our mistakes for what to do and what not to do when working and communicating with clients.
Domain authority is a critical pillar of SEO success. The best way to build your domain authority is through quality backlinks, an off page SEO tactic that can take considerably more work but can be highly effective if done right.
Which platform is best for selling your digital products? Options include e-commerce marketplaces (Amazon, Etsy), your own e-commerce website (Shopify), and your own social media shop (Stan Store). We'll examine the pros and cons of each.
Need some color inspo for your brand? 🎨 Here are a few color tools to find your color palette. Unlock your creativity and start choosing colors that are right for audience.
Google rewards pages that promote a good user experience from a click on the search results to the destination page. Pagespeed, accurate title and meta tags and mobile friendliness are all ranking factors that we have the power to optimize on.
Google is sunsetting websites built via Google Business Profiles. Migrate your website before the deadline to avoid disruptions to your businesses! Review our top 9 recommendations for your business' website.
SEO what? This is the first of article of a series that will walk beginners through the most important SEO fundamentals and give you simple, actionable steps you can take to bring more organic visibility to your site.
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